On Thursday, WhatsApp started allowing a small number of businesses test a brand-new feature called “Channels” that enables them to broadcast to users on the well-known, Meta-owned messaging platform.
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Channels were characterized by Meta as “a simple, reliable, and private way to receive important updates from people and organizations, right within WhatsApp.”
A video posted by Meta demonstrated how Channels could provide users with information on traffic, weather, soccer match results, and even cooking and home maintenance advice.
In a post, Meta stated, “We believe the time is now appropriate to introduce a straightforward, dependable, and private broadcast tool.”
According to Meta, WhatsApp’s focus will remain on private messaging, although users have long requested a feature similar to Channels.
WhatsApp is renowned for its anti-snooping encryption.
WhatsApp claims to be used by more than two billion people worldwide.
According to Meta, it is looking into the possibility of providing encrypted routes to organizations like charity or healthcare providers where that level of protection may be required.
A one-way broadcasting mechanism called Channels was touted as allowing account administrators to send text, images, videos, stickers, and polls.
According to Meta, global launch partners include the International Rescue Committee, the World Health Organization, FC Barcelona, and Manchester City.
The giant of Silicon Valley technology announced that it would gradually increase Channels’ accessibility in the next months.
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