Retailers, social networking sites, celebrities, and businesses in the fashion and entertainment industries have all withdrawn from commercial partnerships with rapper Ye in recent weeks.
Ye, better known as Kanye West, has grown to be a source of controversy.
At his YZY runway presentation during Paris Fashion Week in early October, Ye sported a “White Lives Matter” t-shirt and outfitted many Black models in the same message.
The rapper made a number of inappropriate remarks in a 45-minute “Drink Champs” podcast episode that aired earlier this month, which really had a negative financial impact on him and his business partners. In the podcast, West asserted, “Adidas can’t fire me because I say antisemitic things. What’s next? Additionally, he contended that George Floyd’s death was caused by a fentanyl overdose rather than by police violence. And reiterated a number of antisemitic conspiracies, expanding on them in later interviews.
Later, West vowed to “go death con 3 on JEWISH PEOPLE” on Twitter.
Businesses have been under pressure to retaliate against Ye for his antisemitic remarks. These companies are severing connections with Ye.
Adidas cut ties with Ye, popularly known as Kanye West, on Monday with “immediate effect.”
The sportswear manufacturer issued a statement in which it stated that it “does not allow antisemitism and any other type of hate speech” and described his most recent remarks as “unacceptable, disgusting, and dangerous.”
The company’s “values of diversity and inclusion, mutual respect, and justice” were broken, according to Adidas.
Payments to Ye and his businesses have also ceased, along with sales and manufacture of his Yeezy-branded goods. Adidas estimated that its fourth-quarter sales will suffer a €250 million ($246 million) impact.
The rapper said on September 15 that he was ending his tumultuous two-year partnership with the Gap due to “serious noncompliance.” According to a statement released by Ye’s attorney, the corporation allegedly failed to launch branded Yeezy stores and sell his products as intended, leaving Ye with “no choice but to end their relationship.”
“Our collaborative methods for realizing this objective are not compatible. Mark Breitbard, president and CEO of Gap Brand, announced the decision to wind down the collaboration in an internal email.
However, it’s still possible to find Yeezy Gap products on the Gap website. Existing merchandise, including upcoming collections, will continue to be offered until the autumn and the first half of 2023, according to the company.
On October 7, according to a spokesman for Meta, Ye’s work was removed for breaking the terms of the firm and his account was restricted. West posted a post that was attacked for being antisemitic, despite Meta not mentioning its specific content.
After that, West returned to Twitter after being absent for over two years, but that too didn’t last long.
Following an October 8 anti-Semitic comment, Twitter shut down his account.
According to Internet Archive’s Wayback Machine records retrieved by CNN, West stated in the since-deleted tweet that he was “going death con 3 [sic] On JEWISH PEOPLE” and that “you guys have toyed with me and tried to black ball anyone whoever opposes your agenda” without mentioning which group he was speaking to.
In addition, the premium design label Balenciaga terminated relations with Kanye over the weekend after his antisemitic remarks. Earlier this year, he had teamed up with Balenciaga to create the massively successful Yeezy Gap collection.
The parent company of Balenciaga, Kering, said in a statement to WWD, “Balenciaga has no longer any contact with this artist nor any intentions for future projects associated to this artist.”
Creative Artists Agency
Ye no longer represents the renowned talent agency, it was revealed to CNN on Monday.