BMW showed a prototype of a car that can change color and has digital capabilities such as projecting driving data across the inside of the windshield on Wednesday.
The I Vision Dee was unveiled at the Consumer Electronics Show in Las Vegas, where “Terminator” actor and former California governor Arnold Schwarzenegger was in attendance.
Last year at this same exhibition, BMW presented an automobile that could change color, but only from white to black and gray in between.
However, the body of the new car can be a rainbow of hues, one solid color, or stripes or checks.
BMW I Vision Dee is now just a notion, but it is expected to influence the design of future vehicles from the luxury company.
For example, having driving data such as speed or direction flash on the windshield is set to become an option in 2025.
BMW has also raised the prospect of projecting augmented reality graphics on the windshield and transforming it into a full-fledged screen using technology that combines the “actual and virtual worlds.”
According to BMW CEO Oliver Zipse, the goal is to leverage software to create “the ultimate companion” that provides a tailored driving experience. Dee is an abbreviation for digital emotional experience.
Schwarzenegger talked about a prototype that was jam-packed with all of this new technology.