Starting and running a successful business venture is not for the faint-hearted. Successful business owners must possess the ability to mitigate company-specific risks while simultaneously bringing a product or service to the market and have a unique selling proposition that can be used for a company to build its competitive advantage.
To safeguard a new or established business, it is necessary to understand what can lead to business failure and how each obstacle can be managed or avoided altogether. The most common reasons small businesses fail include the lack of capital or funding, retaining an inadequate management team, a faulty infrastructure or business model, and unsuccessful marketing initiatives.
1. Financial needs
To help a small business manage common financing hurdles, business owners should first establish a realistic budget for company operations and be willing to provide some capital from their own coffers during the startup or expansion phase.
Many of these companies need to opt for funding through investments such as angel investing or through venture capitalism. When the time comes to obtain funding, business owners should already have a variety of sources they can tap for capital.
2. Inadequate management team
Smart business owners outsource the activities they do not perform well or have little time to successfully carry through. A strong management team is one of the first additions a small business needs to continue operations well into the future.
It is important for business owners to feel comfortable with the level of understanding each manager has regarding the business’ operations, current and future employees, and products or services. This will make the working environment friendly and will be able to give the company more returns.
3. Faulty business model
A business model is basically the impact that a business has on a community or society. An example is a brand like Safaricom. Through its years of existence, it has a well-rooted business model and the main value it adds to the customers is uninterrupted network accessibility.
The business should be backed up with a sound, objective, and measurable business plan that will automate quality and quantitative results. This will help keep track of better and more substantive results.
4. Mishaps in marketing
When companies underestimate the total cost of early marketing campaigns, it can be difficult to secure financing or redirect capital from other business departments to make up for the shortfall.
Marketing is a crucial aspect of any early-stage business, it is necessary for companies to ensure that they have established realistic budgets for current and future marketing needs and to ensure they are adaptive and versatile.
Similarly, having realistic projections in terms of target audience reach and sales conversion ratios is critical to marketing campaign success.